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There is nothing more beautiful than a smile, it’s what people tend to notice first when they meet a person (47% in fact!). In our lifetimes, we will spend a huge amount of both time and money taking care of our skin, hair and nails whereas a yellow smile can be the first to show signs of ageing.

With a range that has been developed and formulated by UK dentists themselves, our mission is to provide the world with both the products and knowledge on how to achieve a healthy, white smile.