Our advanced Enamel Care Technology© utilises patented hydroxyapatite which is an extremely small type of hydroxyapatite crystal which has the ability to re-harden softened enamel. When a tooth decays the surface begins to breakdown causing lots of tiny holes to form, hydroxyapatite crystals start to fill these holes and then stick together to form clusters. This creates a new layer of apatite, essentially enamel, which repairs the tooth surface and creates a white luster.

All of our products have been designed and formulated by UK dentists; each ingredient or feature has been carefully selected and is included for a specific reason. Likewise, there are certain ingredients that are included in many other toothpastes and mouthwashes that we have chosen to leave out for very good reasons.